Katy Perry dropped a bombshell by casually announcing make up giant CoverGirl’s first male CoverGirl ambassador.
On Instagram, she posted a photograph of her and James Charles, along with the caption, “Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles!”
For the first time In the famed company’s over 50 year history, a male will represent the CoverGirl brand. James Charles first began documenting his work on Instagram a year ago and went viral last month following his fierce yearbook shoot. His deal with CoverGirl will continue the partnership through the year and star in CoverGirl’s new mascara campaign, “So Lashy,” which goes live later this month.
— James Charles (@jamescharles) October 11, 2016
“I am so honored and excited to be working with such an iconic brand,” he wrote on his personal Instagram. “I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”
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